Reto Zangerl studied economics at the University of St Gallen (M.A. HSG). Before starting his own business, he worked at Unilever in brand management, as well as consultant at Atkinson Stuart and Bütikofer & Company.

Reto specializes in brand strategy, media relations, and social media. In his spare time he enjoys swimming in the lake of Zurich and grilling delicious steaks in the Swiss Alps. Moreover, he supports the Swiss restaurant chain notguilty.ch as active member of the board.