Our primary objective is to help strengthen your good name and reputation. Why? Because a strong, healthy and positive reputation built on trust and integrity is more resilient when the economic weather gets tough. We start by understanding your macro context, your business, and market dynamics. We then shape communication strategies that yield pro-active reputation building from the start.

• Industry and competitive analysis in regard to pro-active reputation management
• Gap and risk identification, vulnerability evaluation
• Pro-active positive content strategies and management
• Platform design, content development, content seeding
• Google, Wikipedia, LinkedIn, Xing, and other
• Digital content optimization, SEO and ORM
• Influencer management, media, and key people identification
• Cross-functional and regional education
• Cross-regional deployment and management (in market subsidiaries and agencies)
• Global presence

We prevent you from getting caught up in a storm in the first place. We do this by conducting a thorough analysis of critical business risks, developing anticipated scenarios, setting up a structural dispositive, executive stakeholder mapping, continuous training and regular media and social monitoring.

• Train and prepare in good times and you are 10 times more likely to weather a storm
• From industry and business analysis we develop and prioritize possible scenarios relating to future media risk and exposure
• Based on these findings we develop an ideal readiness and crisis plan, including a dispositive that reflects your risk profile and your organizational structure
• A workshop presents the findings and outlines likely risk scenarios.
• We map your key people and help them to develop reputational awareness
• Once a year we run an active simulation, evaluate and re-assess your risk profile and level of readiness
• Ongoing monitoring makes sure that your brands’ tonality, voice and sentiment are within defined boundaries