Uncategorised

Reputational Realities

Reputational Realities 900 480 Reputation Affairs

According to a survey by Deloitte 87% of executives rate reputational risk as more important than other strategic risks.1 Despite this fact, both awareness and active reputation management are still vastly misrepresented in corporate environments, especially in medium-size enterprises.  Reputational realities, hence, are not yet there where they actually belong to. Manners Make the Brand…

read more

Turning a Reputational Crisis Into a Movement

Turning a Reputational Crisis Into a Movement 864 576 Reputation Affairs

Turning a Reputational Crisis Into a Movement Most leaders in the business world know both what reputational crisis’s and movements are. A crisis on its own doesn’t lead to a movement, though, and only few know how to turn a reputational crisis into a movement. Recent political and social dynamics have once again shown, how…

read more

The Facebook-Cambridge Analytica Scandal – Part II

The Facebook-Cambridge Analytica Scandal – Part II 1162 1072 Reputation Affairs

The Facebook-Cambridge Analytica Scandal The scandal erupts   The rise of Facebook seems to be one of the most successful stories ever. What began in 2004 as a platform for Harvard students became popular and conquered the world in a very short period of time. Within 15 years, Facebook has become one of the most…

read more