Business

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Seizing the Reputational Narrative

Seizing the Reputational Narrative 900 627 Reputation Affairs

Seizing the Reputational Narrative Case Study Carlos Ghosn Facing a critical situation or a crisis in the business world often means to be one step behind the action and to only “react” rather than to “act”. And letting other people – say journalists – write your story is not what you are looking for. If…

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Corporate Communications in Times of Coronavirus

Corporate Communications in Times of Coronavirus 2560 1638 Reputation Affairs

Cancelled business trips or events, media enquiries, anxious employees, and requests by your board or stakeholders on how you have prepared – By now your company has probably been affected by SARS-CoV-2, known as the Coronavirus. So, how can your corporate communications avoid misunderstandings and prevent reputational damage? Reputation Affairs has listed useful tips to…

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CSR guidelines for your business

CSR guidelines for your business 2560 1707 Reputation Affairs

Corporate Social Responsibility (CSR) guidelines for your business These days it seems that the entire world is talking about the concept of Corporate Social Responsibility (CSR). But what exactly CSR comprises is often unknown and in fact, there is an almost infinite number of definitions for this concept. This blog sheds some light on CSR…

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How Reputation Determines Investor Relations

How Reputation Determines Investor Relations 900 600 Reputation Affairs

How Reputation Determines Investor Relations The reputation of an organization is one of the most effective and least measured determinants in investor relations. This is because little is known about how reputation determines investors’ conscious decision-making and even less is known about the unconscious effects of reputation. Today signs indicate that many investors are becoming…

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How to increase reputation through brand journalism

How to increase reputation through brand journalism 3067 2000 Reputation Affairs

How to increase reputation through brand journalism Brands face unprecedented competition for consumers’ attention and mindshare today. It’s not just that certain segments of consumers are using ad blockers or switch channel to ignore ads but it’s also that informational clutter and promotional bombardment leads them to be ever-more selective of the kind of communication…

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The butterfly effect in reputation management

The butterfly effect in reputation management 3000 2000 Reputation Affairs

The butterfly effect in reputation management Something as small as the flutter of a butterfly’s wings can ultimately cause a typhoon halfway around the world. Edward N. Lorenz, mathematician and Kyoto Prize Laureate, introduced this widely known and yet often overlooked ‘butterfly effect’.1 Today’s overcrowded economic context and over communicating media environment are complex systems…

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Reputation Management: Brands under social pressure

Reputation Management: Brands under social pressure 5760 3840 Reputation Affairs

How reputation management helps companies to meet new customer expectations – and to create sustainable demand Last week, Interbrand published their 2019 Best Global Brands Report1, the world’s most prestigious ranking of big players’ brand values. An analysis of the most interesting developments shows that the zeitgeist prevailing in society is reflected in a critical…

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Preventive Reputability (PR) – Part 2

Preventive Reputability (PR) – Part 2 1920 1280 Reputation Affairs

No: 1 Risk Among All Risks Read part one of “Preventive Reputability” to learn about the risk and impact of reputability issues. Today 75% of an average corporation’s value is intangible – or in other words, its brand and its reputation are a business’ most valuable asset1 and according to a survey by Deloitte 87%…

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Preventive Reputability (PR) – Part 1

Preventive Reputability (PR) – Part 1 1920 1280 Reputation Affairs

No: 1 Risk Among All Risks Today 75% of an average corporation’s value is intangible – or in other words, its brand and its reputation are a business’ most valuable asset1 and according to a survey by Deloitte 87% of executives rate reputation risk as more important than other strategic risks.2 However, despite knowing the…

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Building a strong reputation

Building a strong reputation 879 497 Reputation Affairs

What companies can learn from academic Institutions   Despite small budgets, Universities (academic brands) are much more successful in building and managing reputation than many international corporations. They know the differences between brand and reputation – and how strategic communications enables them to outperform competitors despite fewer resources. So, what lessons can businesses learn from…

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