Seizing the Reputational Narrative Case Study Carlos Ghosn Facing a critical situation or a crisis in the business world often means to be one step behind the action and to only “react” rather than to “act”. And letting other people – say journalists – write your story is not what you are looking for. If…
read moreCancelled business trips or events, media enquiries, anxious employees, and requests by your board or stakeholders on how you have prepared – By now your company has probably been affected by SARS-CoV-2, known as the Coronavirus. So, how can your corporate communications avoid misunderstandings and prevent reputational damage? Reputation Affairs has listed useful tips to…
read moreCorporate Social Responsibility (CSR) guidelines for your business These days it seems that the entire world is talking about the concept of Corporate Social Responsibility (CSR). But what exactly CSR comprises is often unknown and in fact, there is an almost infinite number of definitions for this concept. This blog sheds some light on CSR…
read moreHow Reputation Determines Investor Relations The reputation of an organization is one of the most effective and least measured determinants in investor relations. This is because little is known about how reputation determines investors’ conscious decision-making and even less is known about the unconscious effects of reputation. Today signs indicate that many investors are becoming…
read moreHow to increase reputation through brand journalism Brands face unprecedented competition for consumers’ attention and mindshare today. It’s not just that certain segments of consumers are using ad blockers or switch channel to ignore ads but it’s also that informational clutter and promotional bombardment leads them to be ever-more selective of the kind of communication…
read moreThe butterfly effect in reputation management Something as small as the flutter of a butterfly’s wings can ultimately cause a typhoon halfway around the world. Edward N. Lorenz, mathematician and Kyoto Prize Laureate, introduced this widely known and yet often overlooked ‘butterfly effect’.1 Today’s overcrowded economic context and over communicating media environment are complex systems…
read moreHow reputation management helps companies to meet new customer expectations – and to create sustainable demand Last week, Interbrand published their 2019 Best Global Brands Report1, the world’s most prestigious ranking of big players’ brand values. An analysis of the most interesting developments shows that the zeitgeist prevailing in society is reflected in a critical…
read moreNo: 1 Risk Among All Risks Read part one of “Preventive Reputability” to learn about the risk and impact of reputability issues. Today 75% of an average corporation’s value is intangible – or in other words, its brand and its reputation are a business’ most valuable asset1 and according to a survey by Deloitte 87%…
read moreNo: 1 Risk Among All Risks Today 75% of an average corporation’s value is intangible – or in other words, its brand and its reputation are a business’ most valuable asset1 and according to a survey by Deloitte 87% of executives rate reputation risk as more important than other strategic risks.2 However, despite knowing the…
read moreWhat companies can learn from academic Institutions Despite small budgets, Universities (academic brands) are much more successful in building and managing reputation than many international corporations. They know the differences between brand and reputation – and how strategic communications enables them to outperform competitors despite fewer resources. So, what lessons can businesses learn from…
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