Strengthening And Protecting Your Reputation.
Today. Tomorrow. Anytime.

It takes many good deeds to build a good reputation, and only one bad one to lose it

Benjamin Franklin

Start Taking an Active Role Today to Optimize Your Reputation for Tomorrow

 


What We Do

#Reputation #Optimization #Crisis #Defamation #Change #Restructuring #M&A #Internationalization

We strengthen and protect businesses, families and influential individuals when faced by the most complex communications issues. Swiss at heart and internationally present, we help you gain control of communication threats.


What Can We Do For You?

We make the risk emerging at the intersection of your business and the world of communication tangible, measurable and actionable. We assess, prepare, train, support, monitor and intervene when needed with precision in a timely manner.

Strengthen

Based on a comprehensive analysis, we jointly develop a pro-active reputation management strategy that helps you build on positivity and strengthens your image for the long term.

Prepare

Your environment dictates the most likely scenarios for reputational damage. We create anticipated scenarios, train your key stakeholders, monitor and stress test and continuously evaluate your readiness to react.

 

Protect

When times get tough, we jump on board and help you manage the most complex crisis to safeguard the reputation of your good name.

 

Strategy

Listening and Monitoring, Scenario & Risk Analysis, Public Affairs, Public Relations, Media Relations & Influencer Management, Competitive Threats, Communications Strategy, Content Toolkits & Platforms, Media & Stakeholder Training.

Communications

Spokespeople Development, Media Litigation Advise, Defamation Communication, Trademark & IP Communication, SEO Impact Optimization, Google, Facebook, Wikipedia, Impact Optimization, Cyber Threat Prevention, Digital Forensics.

Performance

Crisis Management, Change Communications, Fake News Arbitrage, Online Reputation Management, Copy Development, Media Channel Strategies in Paid, Earned and Owned, Social Media Strategies & Content Deployment.


Business Impact

Reputational impact is never an upside. And it’s never linear. But one thing is for sure: prevention is better than scrambling for cure. Strengthening and preparing in good times pays off manifold.


Cumulative Financial Impact

Over a five-year period, a mid-sized EU based company with revenues of EUR 100mio risks missing cumulative opportunities of €40m if unprepared and exposed to reputational damage. Reputational damage prevention achieved by having a structured plan in place is equivalent to €16m. A pro-active approach to managing reputation has the potential to substantially minimize negative impact at a loss of revenue of fewer than 10% on a three-year-only basis. Not to mention the benefits of managing your reputation proactively.

-10m

Pro-Active and on-going reputation management

-24m

Ready, plan in place

-40m

Not prepared, no plan in place

Disclaimer: Examples and numbers are for illustrative purposes only and represent reputational and economic loss (in millions) for a mid-sized company based in the financial services sector, calculated on annual revenues of €100 million following a case of fraud through a member of staff.


Experts at Your Service

Our core competency and DNA is in architecting and handling complex situations in communications – internally and externally, in all facets, at any level. Our collective experience spans over a century of working in trusted relationships on critical communications across sectors, markets and cultures. A diverse team of seasoned professionals with 21st-century communications expertise is at your service. Our expertise spans from research to conceptual development, copy writing, analytics and digital strategies.

Markus Kramer

Markus is a communications expert with deep expertise in global brand-, marketing- and reputation- management across multiple sectors.

Reto Zangerl

Reto Zangerl studied economics at the University of St Gallen (M.A. HSG). He specializes in brand strategy, media relations, and social media

Cédric Jacot-Guillarmod

Cédric specializes in communications strategy, crisis communications, and media relations. He can look back on over 20 years of experience in communications.


Trusted Partners

Complementing a talented team of in-house specialists is a group of outstanding, trusted and long-term partners dedicated to working with the best people in their fields across functions and geographies.


Media Law & Defamation

Simkins Ltd. UK and Global


Media, Communications and Entertainment

Switzerland and Continental Europe


Cybersecurity and IT

Trend Micro, Global


Global Communications and Public Relations

Burson Cohn & Wolfe

IPrime


Trademark, Intellectual Property and Brand Protection

IPrime, Global


Our Opinion

Sharp thinking and insightful opinions and input

Preventive Reputability (PR) – Part 2

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No: 1 Risk Among All Risks Read part one of “Preventive Reputability” to learn about the risk and impact of reputability issues. Today 75% of an average corporation’s value is…

Preventive Reputability (PR) – Part 1

Preventive Reputability (PR) – Part 1 1920 1280 Reputation Affairs

No: 1 Risk Among All Risks Today 75% of an average corporation’s value is intangible – or in other words, its brand and its reputation are a business’ most valuable…

Building a strong reputation

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What companies can learn from academic Institutions   Despite small budgets, Universities (academic brands) are much more successful in building and managing reputation than many international corporations. They know the…

The fear of reputational loss – A case study on climate models

The fear of reputational loss – A case study on climate models 6599 4400 Reputation Affairs

Reliability issues and the consequences for scientists, policy makers and the media   Global Climate Models (GCM) play a crucial role in understanding climate change in general and anthropogenic climate…


Our Offices & Locations

Zurich

Reputation Affairs

c/o Brand Affairs AG,
Dufourstrasse 183,
8008 Zurich, Switzerland

T: +41 44 254 80 00
E: 

Dusseldorf

Reputation Affairs Germany

c/o Herz & Seele
Pfalzstraße 2
40477 Düsseldorf

T: +49 211 16455203
E: 

London

Reputation Affairs UK

c/o Burson Cohn & Wolfe
Lynton House
7-12 Tavistock Square
London WC1H 9LT

T: +44 7769 68 44 51
E: 

Lausanne

Reputation Affairs 

CH – 1066 Epalinges

T: +41 21 651 90 90
E: 

Vienna

Reputation Affairs Austria

c/o Felix Kemkes PR Consulting
Stiftgasse 6/1
1070 Wien

T: +43 676 44 60 269
E: